’10for1′ FW16・Textile Graphic


Textile graphic ‘Frozen Butterfly’ for 10for1 FW16 Collection, Japan.

Illustrative & Repeatable pattern for digital print.

For this collection we designed two repeat patterns. Using the themes of frost, snowflakes and butterflies to create two elegant but contemporary pattern designs for use across the whole collection.




10for1‘ is a brand for ladies’ clothing born in London in 2012 and now based in Tokyo Japan.

“Under the ’10for1′ brand concept focusing on special clothing that you can still enjoy wearing even in ten years’ time, we offer you clothing that gives off a unique aura of English vintage feelings.

Some of the ’10for1’ brand clothes are made in a limited quantity from high-quality antique fabrics bought in England, which look like a painting, and the others are made from original fabrics printed with graphics created on certain themes every season in collaboration with Sas and Yosh, artists living in England.

Also, committed to “Made in Japan”, we offer high-quality clothing made one by one with great care by seasoned Japanese craftsmen.

Introducing classy yet pretty looking styling that suits everyday occasions Expressing a femininity which every woman respects with a touch of classic like products and designs that reflect a unique view of your world.”

(by designer/owner Rie Watanabe)